by Foster D. Coburn III | Jun 21, 2020
Live video is being prioritized more and more often by nearly all social networks. But specifically Facebook. The social giant makes going live incredibly simple, especially if you’re using one of its many mobile apps (including Instagram). However, just pressing the red Go Live button doesn’t mean that you’re actually doing it the best way — the way that will net you the most viewers, quality engagement, and an overall increase in conversions and impact for your brand or company. That’s why we’re gonna break down what it means to go live on Facebook the right way, so that you’re always one step ahead of the algorithms.
by Foster D. Coburn III | Jun 18, 2020
TikTok is a fun, rapidly-growing marketing platform with tremendous potential for brands, small businesses, artists, musicians, performers, freelancers, and entrepreneurs of all kinds. The platform utilizes short-form video, primarily to entertain and raise brand awareness. TikTok marketing is still new compared to other social media platforms. That means brands that utilize it have a higher likelihood of getting seen.
TikTok’s entertainment value can’t be overstated. The platform began as the Chinese social media platform Douyin. ByteDance, its parent company, acquired and renamed it Music.ly in 2017.
Music.ly quickly became popular for its short, lip-sync music videos. However, it soon transitioned into TikTok, whose video content is similar to the defunct Vine platform.
Now, TikTok marketing has gained worldwide popularity among multiple generations, and its momentum is only growing. In fact, it surpassed one billion downloads in its first year–so it’s a marketing trend that’s here to stay. While it’s particularly popular among Gen Z users, there are a fair number of Millennial and Gen X users on the platform as well. However, if you’re looking to expand your age demographic and attract a younger audience, TikTok can help you do that.
These days, a wide range of users utilize TikTok, from major corporations and celebrities to freelancers and side-hustle creatives. Because the platform is still so young and isn’t oversaturated, it’s easier to go viral with the right combination of variables.
by Foster D. Coburn III | May 23, 2020
Video content is booming, which means more people than ever are in need of user-friendly and affordable ways to create videos online. With so many platforms to choose from, however, it can be difficult to discern which ones are actually worth considering.
Whether you plan to launch a vlog, need to create tutorials to promote your products, or just want to boost your social media game, there’s an online video creation tool for you. In this post we’ll introduce you to seven top contenders, and explain who should consider using each of them.
by Foster D. Coburn III | May 19, 2020
Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact with one another, and with their audiences.
The idea of social capital is that every person and brand has a set of “reputation points” they build up over time. Social capital functions like an unseen trustworthiness score. Essentially, it’s an invisible metric determined by how people see you and how seriously they take your influence.
Here are some of the basic tenets of social capital:
- Trust
- Goodwill
- Authority
- Community
- Empathy
- Shared values and/or identity
- Respect
- Collaboration
When we establish strong connections with people and brands who share our values, we build the ability to work together toward a common goal. This shared work can be alongside each other, or as a combined unit.
Social capital measures the effects of our collaborative efforts–and our ability to collaborate in the first place. It also tells us a lot about the people we team up with and the ways we mutually benefit one another and our broader networks.
These days, social capital goes far outside your local community and extends into the global collective. As a result, social media, online marketing, remote work, and the internet have made it possible to connect with people from far beyond our own backyard.
Let’s look at ways we can build social capital, leverage it wisely, and protect it in the long term.
by Foster D. Coburn III | May 15, 2020
Have you ever joined a Twitter chat? Did you know that they are a great way to improve your social media presence?
If you ask any digital marketer or social media specialist how you can improve your online presence, they will tell you to simply “show up.” Showing up means being active on social media channels in an honest and consistent way.
There are lots of ways you can show up with your brand, and every social media channel has it’s best strategies. But one of the most powerful, especially on Twitter, is Twitter chats. Let’s take a look at how to participate in Twitter Chats to improve your social media presence.
