A few months ago I was interviewed virtually by Art Martori at GoDaddy. We covered how I got to this point in life which might provide some interesting tidbits for you. Then we talked about our current focus of creating WordPress sites for clients.
Prior to the infamous press conference on November 7, 2020; Four Seasons Total Landscaping had a Web site with a small following and a very basic Web page describing their services. It was around 11pm that night that the owner decided they needed to do something because of all the press coverage (both very positive and very negative) the company was receiving. They next morning (Sunday, November 8) they posted a message on their Facebook page and by that afternoon they were making plans to sell t-shirts. Twitter and Instagram accounts were also created.
Here we are less than a month later and they have more than 33,000 fans on Facebook, 27,000 followers on Instagram and 18,000 followers on Twitter. Their Web site did not have e-commerce and it was quickly added. They’ve already received more than 35,000 orders for t-shirts, ugly Christmas sweaters and face masks. In total, it brought it more than $1.3 million in sales!
The demand for merchandise and the social media followings will undoubtedly wane in the coming months as the time since the press conference is longer. In the long term, their focus will be back on landscaping and there is no doubt the extra exposure will allow them to build their business.
What would you do if your business had such an opportunity? Is your Web site ready for the world to visit? I have to admit the Four Seasons Total Landscaping site could use a lot of improvements. Yet I will give them kudos for adding e-commerce almost overnight.
Back in July, Web Design Solutions Unleashed was nominated to be considered one of Arizona’s Local Favorites in the Business Services category. When nominations were closed, there were about 20 companies listed in the Business Services category.
At that point visitors to the site could vote for their choice in each of the categories. Yes, we were encouraged to ask our fans to vote for us. After two months of voting, Web Design Solutions Unleashed was the winner for Business Services. If you were one of the hundreds who voted for us, thank you for your support. We are thrilled to have all of our fans.
Should you have a need for a new Web site or your current Web site is in need of a makeover, please reach out and let us give you an estimate. We’d love to add your project to our portfolio!
The folks at GoDaddy and CLARAfi put together a LinkedIn group entitled OpenWeStand as a way to help small businesses navigate the crazy times caused by COVID-19. Recently I was a guest on their weekly show and had the opportunity to share my perspectives. If you missed the live show, you can watch it on YouTube. Should you have any questions, feel free to reach out and I’ll do my best to answer.
Recently I sat down for an interview with the Ben Ari at Thrive Global. I was asked a range of questions about how I got started, some of my best tips and even ways to avoid burnout.
For those who have followed me for a very long time, you’ll learn how I got into writing books on CorelDRAW. I also talk about the change to Web design and the moves I’ve made in life. Hopefully you can all learn something that helps you in business while also learning a bit more about me.