Live video is being prioritized more and more often by nearly all social networks. But specifically Facebook. The social giant makes going live incredibly simple, especially if you’re using one of its many mobile apps (including Instagram). However, just pressing the red Go Live button doesn’t mean that you’re actually doing it the best way — the way that will net you the most viewers, quality engagement, and an overall increase in conversions and impact for your brand or company. That’s why we’re gonna break down what it means to go live on Facebook the right way, so that you’re always one step ahead of the algorithms.
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