by Foster D. Coburn III | Mar 21, 2022
Heading tags are one of the most critical features of your website — and maybe the most misunderstood. Many people see headings as just another way to organize and break up content. It’s true that headings can make your content more easily readable, especially if your readers need to quickly skim a blog post. But that’s just the beginning of what headings are good for.
In particular, heading tag SEO is a practice that helps optimize your site for better ranking. Well-distributed, organized headings improve the quality of your content. It’s also a good idea to incorporate your focus keywords into your headings for SEO purposes. (Just not too often or you fall into keyword stuffing territory.)
Additionally, having well-organized content will keep visitors’ attention. As a result, your site should experience a lower bounce rate, which means you’ll look much better to Google and place higher in SERPs.
When properly applied, focusing on heading tag SEO can give your content an extra boost. Let’s jump into it.
by Foster D. Coburn III | Mar 14, 2022
Cornerstone content is a key part of your website. It can help you drive more traffic, increase user engagement, and improve your Search Engine Optimization (SEO). Fortunately, producing and optimizing this content can be easy when you follow the right steps.
In this post, we’ll show you how to plan, create, and optimize your cornerstone articles. We’ll also cover some cornerstone SEO strategies. Let’s get started!
by Foster D. Coburn III | Mar 11, 2022
Are you looking to optimize your SEO to outrank your competitors? If so, then you need to conduct a keyword gap analysis.
Optimizing your SEO for top performance is a many-pronged, multi-stage process. In addition to keyword mapping and other strategies that boost your SEO, identifying and repairing gaps in your strategy can help improve your site’s performance.
Keyword gap analysis can help you become more aware of the SEO keywords your competitors are using. The process can also uncover search terms you could be using to gain better rankings in the SERPs.
In this post, we’ll share how to take the keyword analysis process from the research stage all the way to content that publishes and ranks.
Ready to learn more about keyword gap analysis? Let’s dive in.
by Foster D. Coburn III | Mar 6, 2022
The idea behind the “skyscraper” technique is pretty straightforward. When you’re working on a new piece of content, your goal is to make it longer and more informative than anything else that’s available online. If your competitors have amazing posts for the keywords you want to target, you’ll need to make your articles even better.
In this article, we’ll talk about the skyscraper technique and why it works. We’ll discuss the difference between skyscraper and cornerstone content and how this technique helps link building. Let’s get to it!
by Foster D. Coburn III | Mar 5, 2022
Are you interested in building a keyword map for your website? You’ll need to select at least one of the many available SEO keyword mapping tools to get the job done.
Not sure what a keyword map is? That’s a structured set of SEO keywords and phrases you put together for your website, based on market research and your own brand. (We’ve written an overview about keyword maps that you can check out here.) Ultimately, the goal of an effective keyword map is to help boost your site’s overall SEO quality, as well as your online reach.
Ready to learn more about SEO keyword mapping tools, as well as which tools you should consider using? Keep reading–we’ve got you covered.
