Heading tags are one of the most critical features of your website — and maybe the most misunderstood. Many people see headings as just another way to organize and break up content. It’s true that headings can make your content more easily readable, especially if your readers need to quickly skim a blog post. But that’s just the beginning of what headings are good for.
In particular, heading tag SEO is a practice that helps optimize your site for better ranking. Well-distributed, organized headings improve the quality of your content. It’s also a good idea to incorporate your focus keywords into your headings for SEO purposes. (Just not too often or you fall into keyword stuffing territory.)
Additionally, having well-organized content will keep visitors’ attention. As a result, your site should experience a lower bounce rate, which means you’ll look much better to Google and place higher in SERPs.
When properly applied, focusing on heading tag SEO can give your content an extra boost. Let’s jump into it.