by Foster D. Coburn III | May 27, 2022
If you’ve been using Google Analytics for a while now, you might have heard the platform is transforming. In 2023, Universal Analytics will no longer process data, and users will need to switch to a Google Analytics 4 property. Fortunately, we’ve put together a guide to help you make this transition.
In this post, we’ll take a closer look at Google Analytics 4 and its new features. We’ll then answer some common questions about GA4. Let’s get started!
by Foster D. Coburn III | Apr 17, 2022
Search Engine Optimization (SEO) is an essential ways to boost your website’s visibility and attract more organic traffic. However, it’s a complex strategy that relies on understanding algorithms and leveraging a wide variety of ranking factors. If you’re looking to become an SEO expert, you’ll need to understand search engine indexing.
In this post, we’ll explain how search engines index websites and how you can boost your rankings. We’ll also answer some frequently asked questions about this SEO concept. Let’s get started!
by Foster D. Coburn III | Apr 13, 2022
Taking care of security on your website is one of the most important aspects of being a site owner. You might understand the importance of having HTTPS in your URL prefix, or why you need an SSL certificate. But do you know what the noopener noreferrer HTML tag attributes mean, and when you should use them?
In this article, we’ll go over what rel=”noopener noreferrer” means, when it should be used, and how it affects your site from an SEO perspective. Let’s jump right into it.
by Foster D. Coburn III | Apr 9, 2022
SEO experts generally frown on web directories. However, some genuine sites do exist that can help you generate backlinks and referral traffic. The key is knowing which directories are still considered legitimate. By learning more about the available options, you can decide which one fits your budget and provides the benefits you’re looking for.
In this post, we’ll explain what web directories are, their role in SEO, and then provide you with a list of eight web directories that you can still use for SEO in 2022. Let’s jump in!
by Foster D. Coburn III | Apr 6, 2022
Content and SEO go hand in hand — at least where brand marketing and copywriting are concerned. Writing for SEO is the process of preparing, creating, and optimizing content for the purpose of ranking in Google and other search engines. Knowing how to write SEO content is paramount to your brand’s long-term success.
Now, there’s definitely brand content that’s not written for the purposes of SEO. That’s totally fine, especially in terms of giving your audience what they need without worrying about SEO all the time.
You can also have SEO content that’s not necessarily an article or blog post. For example, a landing page or product page can be written with SEO in mind — that’s copywriting, though, not feature writing as we discuss in this article.
However, people will have a much easier time finding your articles when you know how to write SEO content. And once they do make their way to what you wrote, they’ll stay put because your content is so great. Without SEO, your content really can’t rank on the first page. And without good content, it probably can’t stay there.
In this article, we’re going to go beyond the technical SEO techniques and talk about how to craft your content to be both high-quality and SEO-optimized. Let’s get into it!
