Content and SEO go hand in hand — at least where brand marketing and copywriting are concerned. Writing for SEO is the process of preparing, creating, and optimizing content for the purpose of ranking in Google and other search engines. Knowing how to write SEO content is paramount to your brand’s long-term success.
Now, there’s definitely brand content that’s not written for the purposes of SEO. That’s totally fine, especially in terms of giving your audience what they need without worrying about SEO all the time.
You can also have SEO content that’s not necessarily an article or blog post. For example, a landing page or product page can be written with SEO in mind — that’s copywriting, though, not feature writing as we discuss in this article.
However, people will have a much easier time finding your articles when you know how to write SEO content. And once they do make their way to what you wrote, they’ll stay put because your content is so great. Without SEO, your content really can’t rank on the first page. And without good content, it probably can’t stay there.
In this article, we’re going to go beyond the technical SEO techniques and talk about how to craft your content to be both high-quality and SEO-optimized. Let’s get into it!