If you’ve been using Google Analytics for a while now, you might have heard the platform is transforming. In 2023, Universal Analytics will no longer process data, and users will need to switch to a Google Analytics 4 property. Fortunately, we’ve put together a guide to help you make this transition.
In this post, we’ll take a closer look at Google Analytics 4 and its new features. We’ll then answer some common questions about GA4. Let’s get started!