Social media is becoming more significant in the constantly changing world of digital marketing. About 4.9 billion people worldwide are using social media in 2023. However, managing and making the most of one’s presence on these ever-changing platforms can be challenging. That’s why finding the right tools to simplify and streamline social media sharing is essential for effective results. In this post, we’ll compare the best social media tools to help elevate your online presence to new heights.
Building an effective Instagram hashtag strategy can help to boost your content’s reach on the platform. Hashtags are a powerful feature that help to boost organic reach and engagement. Users can leverage existing hashtags to get their work categorized with other relevant posts. It’s also possible to reach new followers who follow specific hashtags.
In this post, we’ll be talking about hashtags on Instagram, and how building a strong Instagram hashtag strategy can help your business grow more followers via social media. Knowing how to use hashtags effectively could be a game-changer for your business.
Are you interested in building brand awareness and growing your social media presence? Running social media contests is one way to boost your online platform. Giving away products, services, or swag can help to draw more eyes to your brand on social media, in addition to driving traffic to your website.
Running a contest on social media provides anticipation, fun, and engagement between you and your followers. Everyone loves getting a chance to win products and services from the brands they love. Plus, we all love a good game–and giveaways can gamify our social media experience. Contests are a way to give back to your online community.
Contests and giveaways can be excellent win-win events for both you and your followers. If you’re interested in running social media contests for your own business, read on.
Copywriting for social media is an essential part of your overarching digital marketing strategy. Beyond product visuals, video, graphic design, and brand aesthetics, copy is what compels your followers to action. Whether you’re building your email list, directing your followers to your website, boosting engagement, or selling a product or service, your copywriting is what will move users along their customer journey.
Wondering how to better leverage your copywriting for social media? Here are some tips to get you going.
TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly.
If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then read on.