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YouTube Video Advertising: What You Need to Know

YouTube Video Advertising: What You Need to Know

YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place.

Wondering how to get started creating your first YouTube video advertising campaign? Read on.

How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising

Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure you’re boosting your visibility and raising brand awareness.

Want to know how to create your first Twitter ad campaign?

How to Advertise on Instagram: What You Need to Know

How to Advertise on Instagram: What You Need to Know

Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started.

Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV.

With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages 18-29 and 72% of teenagers use the app. Its core demographic are users ages 25 to 34.

How to Get Started With Facebook Paid Advertising

How to Get Started With Facebook Paid Advertising

Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all these objectives.

Users on the platform tend to share posts with texts and media, including images and videos. Likewise, brands leverage the same media to advertise to their audiences. A wide variety of people are active on Facebook. Its users are mostly individuals over 18, with the majority of these users ranging from ages 25 to 34.

12 Social Media Books Website Owners Should Be Reading In 2021

12 Social Media Books Website Owners Should Be Reading In 2021

If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and provide stellar customer service.

While you may already have profiles on the major social platforms, you may not be harnessing their true power. These business-minded marketing books will help you get more out of the time, effort and advertising money you put in. Plus, many of them will help website owners in other areas. You’ll also learn how to create a personalized customer journey and ways to use super-new methods like artificial intelligence.

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