480-595-0065
foster@unleash.com
How to Build a Seasonal Marketing Plan

How to Build a Seasonal Marketing Plan

Have you ever taken advantage of a brand’s seasonal marketing offer? Many of us look forward to annual Black Friday sales, Christmas in July, or the natural changing of seasons, for example. Brands often leverage a seasonal marketing plan to promote their products and services throughout the year, not only during the holidays, but as one season moves into the next.

If you’re a business owner or marketer, creating and executing a seasonal marketing plan could help you boost brand awareness and sales at intervals throughout the year. Want to know more? Let’s jump right in.

6 Content Curation Tools for Your Digital Marketing Strategy

6 Content Curation Tools for Your Digital Marketing Strategy

Is curated content part of your marketing strategy? It’s challenging to only share resources you’ve created yourself. But when you share useful information from other creators, you keep your audience engaged and learning every step of the way, whether they’re learning from you or another creator you admire. Content curation tools can help make the job of finding and sharing that content easier.

How to Use Feedly: The Ultimate Guide

How to Use Feedly: The Ultimate Guide

Do you feel like you can’t stay on top of the news sources you love? Or maybe you know that you’re missing a lot of great content that’s being published, but you have no clue how to stop letting it slip through your fingers. For a way to gather all of the content you want to read in one place, you need a tool to help you out.

That’s where Feedly comes in – it’s a content curation tool on AI steroids. Not only can you follow your favorite sources and topics, but you can also have Feedly work on your behalf to seek out the content you’re (probably) interested in but wouldn’t find on your own.

On top of being a simple way to keep track of the content you want to read or save, Feedly can also be used for these purposes:

  • Content creation that requires sources and/or quotes
  • Content curation
  • Ongoing research (keywords, competitors, topics, etc.)
  • Social sharing

The service is free to start out – and if you’re happy with limited functionality, it can be free forever. Or you can upgrade to access customized-just-for-you features.

In this guide, we’re going to explain Feedly’s benefits, features and plans, and we’re also going to show you step-by-step how to set up your account to get the info you want – and ignore the rest.

12+ Lead Magnet Ideas and Incentives to Grow Your Email List

12+ Lead Magnet Ideas and Incentives to Grow Your Email List

You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be better for it. That’s where lead magnet ideas come in.

A lead magnet is a tool that marketers use to collect a person’s (a lead’s) contact information. And they can take a ton of time to put together. Some lead magnets are super in-depth. For example, an online course or webinar can be used as a lead magnet. So can a contest, podcast or video series. Effort, time and money go into creating those types of lead magnets, and if your return-on-investment (ROI) isn’t good, that’s a lot of wasted work.

Instead, we want you to work smarter. These lead magnet ideas have a good chance of being effective without draining your resources.

5 Best Email Marketing Services for Your Blog, Business, or Organization

5 Best Email Marketing Services for Your Blog, Business, or Organization

If you open your personal inbox right now, we’re willing to bet that most if not all of the messages inside aren’t from individuals, but from businesses that use email marketing services. That’s because without those services, scaling your email campaigns is almost impossible.

In this article, we’re going to talk about why you need an email marketing service in the first place. Then we’ll introduce you to our five top picks and help you decide which service is right for you.