by Foster D. Coburn III | Feb 16, 2025
Is your brand keeping up with the times? Rebranding isn’t just for the bold—it’s a survival tactic for businesses in a changing world. A well-executed brand refresh shows your customers that you value their evolving interests. But without a clear strategy, rebranding can do more harm than good.
In this post, you’ll figure out if you actually need a rebrand, get a step-by-step guide to doing it right, and see real-world examples of brands that nailed it—and those that didn’t. Plus, the lessons you can learn from them.
by Foster D. Coburn III | Feb 15, 2025
Ever dream of setting up a system that works by itself—day and night, weekday and weekend, office hours, or on vacation? I know you have—and for good reason! Setting up automations save so much time, adds consistency to your marketing, and allows you and your team to iterate your marketing toward perfection. In this email marketing automation guide, I’ll show you the benefits of it along with some stellar examples.
Not every email marketing platform can do this to the same degree. Make sure to pick a solution that works for the level of automation that you are comfortable with.
by Foster D. Coburn III | Feb 11, 2025
You have probably tried using ChatGPT already, but there are other compelling AI chatbots, like Google Gemini, that you can use in your daily life and at work. For a week, I’ve been splitting my time between my ChatGPT Plus and Gemini accounts so I could share all the things I’ve learned about Google’s flagship AI product.
by Foster D. Coburn III | Jan 30, 2025
The AI world is moving at breakneck speed, with groundbreaking technologies and platforms on the horizon. Since its debut in November 2022, ChatGPT has reigned supreme as the ultimate AI conversationalist, beloved by millions across the globe. But now, there’s a new player shaking things up: DeepSeek. This game-changing tool delivers the power of advanced AI models — free of charge.
The buzz around DeepSeek has sent shockwaves through the AI industry, leaving U.S. AI companies scrambling to figure out how its creators pulled off such a feat. In this post, we’ll delve into DeepSeek vs ChatGPT, explore the key features of each platform, test some real-world scenarios, and give you our verdict on who rises to the top.
Can DeepSeek dethrone ChatGPT as the king of AI? Let’s dive in and find out.
by Foster D. Coburn III | Jan 19, 2025
Email marketing is one of the most efficient and cost-effective ways to reach and engage with your target audience. With the right strategy and approach, you can use email to build relationships, drive conversions, and increase customer loyalty.
I have selected the most effective types of email marketing campaigns to help you flex your marketing chops. Take a look below and see how you can upscale your email marketing.
