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What is an Email Blast? And How to Send an Email Blast for Best Results

What is an Email Blast? And How to Send an Email Blast for Best Results

Email blasts have been a staple of email marketing and general-purpose newsletters since the advent of bulk email. They certainly aren’t going away either. But email recipients are growing more discerning and skeptical, especially with marketing emails, so it is important to know how to send an email blast the right way.

In this article, we’ll explore what an email blast is, what you should be careful of, and how to send one to get the best results.

How to Get Started with Email Segmentation

How to Get Started with Email Segmentation

Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you can have personalized communication with them.

This one practice will make your email marketing many times more effective. In this article, we’ll show you how to leverage segmentation to truly get the most out of your email marketing.

What is Omnichannel Marketing? A Complete Guide to Getting Started

What is Omnichannel Marketing? A Complete Guide to Getting Started

Marketing is getting more difficult and the entire landscape is more competitive. That means that it costs more to run a marketing campaign—no less a marketing department. You need solutions, strategies, and tactics working together to drive revenue, leads, and a spot in the future for your business.

Omnichannel marketing is the current high watermark for successful marketing teams. Here’s how you can leverage it for your website and business.

How to Set up Email Marketing Campaigns with Divi Hosting by Cloudways

How to Set up Email Marketing Campaigns with Divi Hosting by Cloudways

If you are in the marketing business, you know how important emails are. Improving sales, generating more traffic, and creating personalized content are just a few ways to use email marketing campaigns to grow your business. Some folks out there will try to tell you that email marketing is dead, and you should focus on other tools to reach your customers. That’s hardly the case. In fact, 99% of people check their email daily. If you aren’t utilizing email marketing for your business, you’re missing the boat. In this post, we’re going to show you how to set up email marketing campaigns on Cloudways with Divi hosting — either using an email service, or with the FluentCRM plugin.

3 Examples of Online Loyalty Programs to Inspire Yours

3 Examples of Online Loyalty Programs to Inspire Yours

Most businesses rely on customers spending money not once, but as many times as possible. The aim of popular rewards systems is to give shoppers incentives to keep coming back, and there’s no reason why you can’t implement one for your brand. To that end, you’ll want to check out some outstanding online loyalty program examples.

In this article, we’re going to talk about how loyalty programs work to increase your brand’s revenue. Then we’ll break down three outstanding examples and talk about how you can launch your own with WordPress.