Email marketing is one of the most efficient and cost-effective ways to reach and engage with your target audience. With the right strategy and approach, you can use email to build relationships, drive conversions, and increase customer loyalty.
I have selected the most effective types of email marketing campaigns to help you flex your marketing chops. Take a look below and see how you can upscale your email marketing.
I’ve seen my share of business owners managing their email subscribers manually via spreadsheets and old-school pen-and-paper signup sheets. But there are now so many dead-simple ways of collecting new subscribers that the old methods should be retired. If you use Mailchimp and a WordPress website for your business, you’re in for a treat.
Thankfully, WordPress users no longer need to feel the pain of manual uploads. There are dozens of easy ways to integrate Mailchimp with your WordPress website. This will help you save time and build a strong foundation for automation. I’ll cover four of my favorite ways to integrate Mailchimp with your WP website.
Unlocking the full potential of your email marketing campaigns requires understanding what metrics to track on your analytics dashboard. But the good news is that email marketing metrics provide unique insights into your campaign’s performance, allowing you to make data-driven decisions to optimize future results.
This article covers the best email marketing metrics marketers need to monitor. Knowing how to find these in email analytics platforms and how to use the data in future campaigns is vital for growth and success.
Email marketing is a powerful marketing strategy that can help businesses stay connected with their customers. It can deepen customer relationships and provide an avenue for both education and promotion. This article compares two of the most popular small business email marketing platforms, Constant Contact vs Mailchimp.
Growing a business today means having a well-established online presence. Since almost every company has an online presence, how to build one is no longer a question. The real question is: Is your business findable in less than five seconds? And if someone looks you up online, can they learn about your brand in two to three minutes?
If you answered no, it’s time to change that. This article will walk you through the essential steps to make your business findable online in minutes using powerful tools like Divi. You’ll learn what steps to take, including how to approach them with the right tool stack to make the process effortless.