One thing I want to make clear up front is this post has nothing to do with politics even though politics was involved in the story. My focus is on how a family-owned small business turned a circus-like press conference in their parking lot into online success. For those who want the full backstory on the press conference and everything that followed, please read Philly’s Four Seasons Total Landscaping dishes the dirt on the news conference heard ’round the world: ‘It was nothing we anticipated’ in The Philadelphia Inquirer.
Prior to the infamous press conference on November 7, 2020; Four Seasons Total Landscaping had a Web site with a small following and a very basic Web page describing their services. It was around 11pm that night that the owner decided they needed to do something because of all the press coverage (both very positive and very negative) the company was receiving. They next morning (Sunday, November 8) they posted a message on their Facebook page and by that afternoon they were making plans to sell t-shirts. Twitter and Instagram accounts were also created.
Here we are less than a month later and they have more than 33,000 fans on Facebook, 27,000 followers on Instagram and 18,000 followers on Twitter. Their Web site did not have e-commerce and it was quickly added. They’ve already received more than 35,000 orders for t-shirts, ugly Christmas sweaters and face masks. In total, it brought it more than $1.3 million in sales!
The demand for merchandise and the social media followings will undoubtedly wane in the coming months as the time since the press conference is longer. In the long term, their focus will be back on landscaping and there is no doubt the extra exposure will allow them to build their business.
What would you do if your business had such an opportunity? Is your Web site ready for the world to visit? I have to admit the Four Seasons Total Landscaping site could use a lot of improvements. Yet I will give them kudos for adding e-commerce almost overnight.
Should your company need a Web site updated or if you want to add e-commerce to your existing WordPress site, please reach out and allow us to help you!