The folks at Website Magazine had a good article recently about what you need to have a site that works well for you. There was so much good information in this article that we’ll have more blogs in the future that focus on a specific section of the article. We encourage you to read Why a Good Website Won’t Cut It Anymore… and What You Can Do About It so that we can discuss it with you.
The second paragraph of the article was a bit surprising.
Everyone has a good website now. Even guys with food trucks have sleek, responsive online storefronts they use to pump out information and social media awareness. A good website is the minimum expected standard you have to meet, but it doesn’t give you any advantage.
Before you did deeper in the article, you really need to be honest with yourself as to whether you truly do have a good Web site now. Does it work on all devices, specifically phones? Has it been updated in the last year? Last month? Does it incorporate your social media channels? As the paragraph above states, this is the minimum expected standard and there are many sites that fall well below the standard.
In order to have a good Web site, it needs to be built in a responsive manner. Sure, there are various technical issues involved in the process. A good Web designer should be able to take care of this for you. Sadly, some Web designers aren’t nearly as good as they may claim.
One of the more difficult tasks can sometimes be getting great content from clients. Even if you get good content, does the client have a clear goal of what they want the site to accomplish? Just claiming you want the site to increase sales is not a complete answer. For example, one client was very clear about their goal. The site was supposed to make the telephone ring. This goal was quickly accomplished to the point that the company had to hire more employees to answer the phones.
Of course just making the phone ring could be a nuisance. If there are questions that can be answered on the site, it may make the call more efficient or it could even mean the call is never made as the company isn’t the right answer.
We want to help you get to the minimum of a good site. From there, we want your site to get taken to the next level so that it is delivering on your business goals. Let us know how we can help you develop a great site!