I recently read a blog post entitled How Much Should An HTML To WordPress Conversion Cost? Anytime that a question is somewhat generic, it is impossible to give a cost. But the post did bring up some important information.

First, let’s talk about the conversion process. Deep down, all Web sites are built with HTML. A common process in the past was to hand craft the HTML code. While the site may be awesome, it did take more time to build the site and some changes could be time consuming.

Now it is more common to use a content management system like WordPress to build a site. WordPress, the theme chosen and plugins do much of the heavy lifting and allow the focus to be on the content of the site.

We’ve done quite a few of these conversions and having the original HTML code can be helpful as it can be pasted directly into WordPress in many cases. But that is just a starting point and we often will make changes so the site uses the functionality WordPress offers so the site will function well on all devices.

Having a WordPress site also makes it easier for clients to make minor changes to the site. This can allow clients to save some money or use that money to allow us to make other improvements to the site.

Part of the post focused on using an “agency” vs. using a “freelance designer”. The stereotypes perpetrated can be frustrating as it said agencies were likely to be there after the site launches to provide support and freelancers were far less likely. I’ve found that both agencies and freelancers can be there for support and I’ve also found they can disappear after a site launches. It really depends on each individual agency or freelancer and we’ve heard a lot of success stories as well as horror stories.

Recently a client posted a really nice review on our Yelp page, even though Yelp’s robots decided it was “not recommended”. This a huge fail for their automation as we’ve already worked with this client on four sites and there is no doubt there will be more in the future. Below is their review or working with us. Should you want to work with us on a conversion from HTML to WordPress, give us some basic information and we’ll discuss the project with you.

Unleashed came recommended to us by a trusted source. But still, it’s website design, and we had had more than our share of bad experiences with some shady characters in the past. Not the case with this company. They could not be more responsive, more knowledgeable or more principled. Since getting their help on a specific problem with a GoDaddy upload, we have transitioned into a more collaborative relationship, bringing them in to consult on everything from social media (double-spacing after a period, they politely pointed out, is a big no-no. Thank you for that!) to AdWords to the picky little technical details that leave us all so frustrated. After spending three hours trying unsuccessfully to embed a YouTube video onto our home page, we cried “Uncle” and asked them to look into it. In less than 10 minutes they called us back to explain that since our site has an SSL certificate and the site we were trying to link to (NBC’s YouTube, no less) does not, embedding a link to a non-secure site is not possible. And that is just one small example of the many problems they have solved for us. Their expertise, flexibility, and ability to offer a variety of solutions have made us proud to call them a partner and recommend them for website design three times this year alone. We cannot recommend Unleashed highly enough.


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Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.

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