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foster@unleash.com

Makeover of Embroidery Web Site

Recently we were asked to makeover a site for a company that does custom embroidery. While there were some aspects of the old site that the client wanted improved, some of the requested changes were related to security.

Let’s go through some of the visual changes. The company certainly wants to show off their past projects. On the home page, they had quite a few graphics depicting projects and it was somewhat difficult for them to update what was shown.

Wicked Stitch Projects Before

Not only was it hard to update, it took up a large amount of space. The graphic above does not show all of the projects. We decided to simplify it by putting the projects into a slider. This took up a lot less space and cycled through all projects. If you hover over any of the projects (as shown below), it tells you the name of the project and a click takes you to a page of project details.

Wicked Stitch Projects After

They also have dedicated pages for each type of project. These pages were also difficult to update. Below is the old page showing bags.

Wicked Stitch Bag Samples Before

While the new page doesn’t look drastically different (see below), it updates automatically as new bag projects are added. Once again, hovering over any of the bags will show the name of the project and clicking on one of them takes you to the details of the project.

Wicked Stitch Bag Samples After

Many Web sites included frequently asked questions (FAQs). Unfortunately visitors rarely read them. This site had just such a page, but it was a wall of words that could be easily ignored (see below).

Wicked Stitch FAQ Before

We cleaned it up so that each of the questions was prominently featured (see below). Clicking on a question expands just the answer for that question. This makes it easier for visitors to find just the information they need.

Wicked Stitch FAQ After

There were numerous other changes made behind the scenes to make the site faster and more secure. Best of all, it will be easier for either Web Design Solutions Unleashed or the client to make future updates. Does your site need a makeover of either looks or functionality? Visit our Contact Us page and let us know how we can help!

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Foster D. Coburn III

Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.
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