When Karen Friend of Soaring Spirit Studio came to us, her Web site hadn’t been updated in many years. Part of the reason it wasn’t being updated was the difficulty of making changes due to the fixed design of the original site. Each page of the site was carefully crafted in Adobe ImageReady, a now discontinued product.

Our goal was to create a beautiful site that would be responsive and easy to update. While most changes would be made by Unleashed, we also wanted Karen to be able to add upcoming events and new pieces of artwork. Let’s look at the before/after of several pages. Click on any of the screenshots to see a larger image.

Soaring Spirit Studio Home Page

The home page on the original site (at left or top) is beautiful. But it was a fixed sized in all browsers and was not mobile friendly at all. Look carefully and you can see that some of the image pieces didn’t properly align on the right side making the right edge look strange.

After the makeover (at right or bottom), the home page is fully responsive so it looks great on all devices and it isn’t penalized by Google for not being mobile friendly.

soaring-spirit-home-beforesoaring-spirit-home-after

Soaring Spirit Studio Artist Page

Once again the artist page on the old site looked great, but it was a fixed size. The new site features the pictures better as well as making the text more readable. Of course it is also responsive so it looks great on all devices.

soaring-spirit-artist-beforesoaring-spirit-artist-after

Soaring Spirit Studio Contact Page

The original site didn’t have a dedicated contact page which is an important element on any Web site. A page was added with a big Google map, contact details and a contact form as shown below.

soaring-spirit-contact-after

Soaring Spirit Studio Events Page

For an artist, having an up-to-date list of events where their art is shown is extremely important. The original site was showing dates more than five years in the past. On the new site, we decided that blog posts were the best option for telling visitors about upcoming events. Best of all, the artist can easily create the blog posts herself!

soaring-spirit-events-beforesoaring-spirit-events-after

Soaring Spirit Studio Gourds Pages

Just like the events, photos of the gourds on the original site hadn’t been updated in a very long time. The layout was fixed and changes were not easy to make. Previews of the gourds were also very limited in size. Below are two of the gourd pages before the Web site makeover.

soaring-spirit-gourds-beforesoaring-spirit-gourds-functional-before

After the makeover, each category of gourds is featured on a single page and then large photos of each gourd are shown in a gallery. Adding photos to a gallery is quite easy so the artist can add pieces immediately after they are completed.

soaring-spirit-gourds-after

Publicizing Soaring Spirit Studio Pages

The look of a site is important, but it is equally important that the site is promoted so it can reach as many visitors as possible. Sharing buttons were added on each page so that visitors can tell others about the artwork on their favorite social network or via e-mail. In addition, SEO (search engine optimization) was performed on the pages so that they will rank better in the search engines. Previously there was no SEO at all.

Would you like Unleashed to makeover your Web site? Contact us with details of your project and we’ll get started!

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