by Foster D. Coburn III | Aug 29, 2022
As you probably know, links play a pivotal role in Search Engine Optimization (SEO). From internal linking and on-page SEO to link building and backlinks, there are many methods to make the most of your SEO links. However, figuring out where to start can feel overwhelming.
In this post, we’ll discuss the essential role links play in SEO. Then we’ll overview the best techniques for SEO links and offer some guides you can reference for more detailed information.
by Foster D. Coburn III | Aug 27, 2022
If you’re a website owner, you can’t afford to neglect SEO. Beyond the basics, you need to start using advanced SEO techniques right now. Properly optimizing your website to improve your ranking in the SERPs means more site traffic, more conversions, and ultimately, higher revenue.
As of May 2022, 92.48% of all web traffic comes through Google’s search engine. While other SERPs do exist, their importance pales in comparison. If you’re going to get website traffic via search, it’s most likely coming from Google, so it makes sense to optimize your site based on Google’s SEO preferences.
That’s not to say that you should neglect other search engines. SEO for Duck Duck Go, Yahoo!, and Bing could also give your website an edge over the competition.
It’s fairly simple to set up your website for basic SEO optimization. If you run a self-hosted WordPress site, it’s easy to install and activate a plugin like Yoast to get started. Conduct your SEO research, plug in your keywords and metadata in the appropriate places, and you’re almost there.
Still, basic SEO best practices such as keyword research and using SEO plugins can’t take your website to the next level. If you really want to up your game, it’s going to take more advanced SEO techniques.
In this article, we’ll walk you through some SEO tips and techniques that will level your site up in a big way. We’re confident that you’re looking to rank higher in the SERPs and increase your website traffic as a result. If that sounds good to you, keep reading.
by Foster D. Coburn III | Aug 23, 2022
Over the last decade, mobile devices have become the easiest way for people to browse the internet. According to census.gov, more than 68% of American households use a mobile device to search. By the year 2025, it’s estimated that three-quarters of the world will use a smartphone to access the internet. Web and marketing professionals must keep these statistics in mind when considering mobile SEO.
In this post, we’ll explain what mobile SEO is and why it’s important. Additionally, we’ll discuss best practices when building websites with a mobile-first mentality. Let’s get started.
by Foster D. Coburn III | Aug 22, 2022
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both essential to online success. However, these terms are commonly used interchangeably. Understanding the differences between SEO vs SEM is important for using both strategies to your advantage.
In this post, we’ll discuss both SEO and SEM. After explaining the key differences between SEM vs SEO, we’ll outline some of the best practices for using them together in your marketing strategy. Let’s jump in!
by Foster D. Coburn III | Jun 12, 2022
Tapping into your analytics and user behavior can help you improve your site’s SEO. If you’re interested in deepening your understanding of your site visitors’ behavior, then Microsoft Clarity can give you additional insights. Even better, it can help you improve your SEO, which could ultimately boost your ranking in the SERPs.
If you’re focused on building out your SEO strategy, then you’re likely using a keyword research tool. You might also be using Google Analytics to take a deeper look at your users’ behavior. Clarity provides another layer of information that could help you further improve your strategy.
If you’re wondering what Microsoft Clarity is and whether it could improve your SEO, keep reading.