by Foster D. Coburn III | Apr 24, 2020
It can be hard to choose the right social media tool for your team. Some tools have most of the features you need but are still missing important things your team needs. In the end, you could be stuck using two or three tools to get things done. In order to help you make a decision for your social media marketing team, this post is an overview of Agorapulse, the social media scheduling, and social listening tool. We’ve reviewed the tool’s interface and features and laid out the pros and cons to help you decide if it’s the right tool for you.
by Foster D. Coburn III | Apr 23, 2020
Twitter itself is a marketing tool, but within Twitter, there are even more opportunities to connect with your audience and get your content noticed. Creating high-quality content and encouraging shares from your audience is just a portion of your strategy. And if you’re only using branded or generic hashtags (or no hashtags at all) in your Twitter posts, it’s time to take advantage of trending hashtags. Here’s how to utilize top hashtags without making your content look like spam.
by Foster D. Coburn III | Apr 5, 2020
Later is a powerful social media management platform that allows marketers to schedule social media posts across multiple platforms. It’s packed with user-friendly features and at-a-glance insights to help you boost your reach and ROI. Later social media scheduling pairs detailed visuals with easy-to-use features that help to inform and streamline your social media marketing strategy. Want to know more about how Later works?
by Foster D. Coburn III | Mar 22, 2020
For many corporate and personal brands, video is more important than ever before. With 78% of people online watching videos weekly–and 55% watching daily–it’s a great time to gather video marketing tips for your strategy.
A staggering number of viewers watch video content online. In addition, 82% of all online traffic is projected to come directly from video by 2022. When you consider the numbers, video marketing seems like a real no-brainer.
Video gives you the opportunity to:
- Engage authentically with your followers
- Give your audience a peek into your everyday life
- Teach valuable skills and share your knowledge to help others
- Entertain and inform your followers
Thinking about jumping into video creation for your brand? We’ve pulled together a list of top video marketing tips for 2020 to help you map out your strategy.
by Foster D. Coburn III | Mar 14, 2020
At first glance, Metricool might look like just another social media dashboard. But Metricool isn’t just anything. It is a social dashboard, absolutely. But it is also an ad manager, an editorial calendar, a scheduling tool, and real-time data/analytics platform. During our time using the service, we’ve been impressed by the sheer breadth of functions as well as their quality.
