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3 Examples of Online Loyalty Programs to Inspire Yours

3 Examples of Online Loyalty Programs to Inspire Yours

Most businesses rely on customers spending money not once, but as many times as possible. The aim of popular rewards systems is to give shoppers incentives to keep coming back, and there’s no reason why you can’t implement one for your brand. To that end, you’ll want to check out some outstanding online loyalty program examples.

In this article, we’re going to talk about how loyalty programs work to increase your brand’s revenue. Then we’ll break down three outstanding examples and talk about how you can launch your own with WordPress.

VEED.IO Screen Recorder Overview and Review

VEED.IO Screen Recorder Overview and Review

Video editing and recording software can be remarkably complex. You typically need a specialized skill set (or a lot of time) to create and edit videos. If you’re going to use those videos for online marketing purposes, the bar is even higher. Fortunately, VEED.IO aims to simplify that process through an online platform with accessible prices.

In this article, we’ll take a look at VEED.IO and check out its main features. We’ll also show you how the tool works, and help you decide whether it’s a good fit for your video editing needs. Let’s get to it!

Blog Post Length: How Much Should You Be Writing?

Blog Post Length: How Much Should You Be Writing?

When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results?

The question of blog post length doesn’t necessarily have a straightforward answer. Instead, if you conduct a little online research, you’ll find a collection of averages based on a number of factors. Ultimately, the length of your posts will depend on a unique set of variables within your business.

In this post, we’ll focus on the best average blog post length, common word count ranges, and factors to consider when determining blog post length. We’ll also discuss some of the variables that will influence your decision as you build out a strategy for your blog.

Is Cause Marketing Right For Your Business?

Is Cause Marketing Right For Your Business?

Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase, building their brand story to support ongoing charitable giving, or both.

We’ve all been acquainted with cause marketing through our favorite brands–likely for most of our lives. Most often, cause marketing manifests itself as the financial support of a nonprofit foundation or charitable organization that focuses on championing a specific cause. It’s not unusual to see large corporations and household-name brands contributing a portion of their proceeds to specific causes or nonprofit organizations, sometimes on a regular basis and sometimes during temporary seasons.

Cause marketing fuels a company’s level of corporate social responsibility and helps to build credibility with consumers who want to know the companies they support are doing good in the world. According to a 2020 study conducted by Zeno, consumers are more likely to both purchase from and champion a company that they feel supports a good cause–by as much as four to six times! Cause marketing also cultivates higher trust in the brand. Shoppers who trust your brand will also be more likely to recommend it to people they know.

Wondering if cause marketing would work for your business? Read on to learn more.

How to Build a Seasonal Marketing Plan

How to Build a Seasonal Marketing Plan

Have you ever taken advantage of a brand’s seasonal marketing offer? Many of us look forward to annual Black Friday sales, Christmas in July, or the natural changing of seasons, for example. Brands often leverage a seasonal marketing plan to promote their products and services throughout the year, not only during the holidays, but as one season moves into the next.

If you’re a business owner or marketer, creating and executing a seasonal marketing plan could help you boost brand awareness and sales at intervals throughout the year. Want to know more? Let’s jump right in.