Your website’s domain and overall URL structure are based on a few technical elements. In this article, we are going to explore using www vs. non-www on your website’s URL and which is better for SEO.
Both www and non-www have their pros and cons, but ultimately you need to know the implications of what you are choosing. If you aren’t careful, you could create duplicate locations of your website which can hurt your site’s SEO and ranking in the SERPs. Here’s how you can keep the flow of visitors coming by having a properly configured website URL.