On the surface, the blogging platform landscape looks the same as it did 10 years ago. The same big names still dominate it: Blogger, Tumblr, and WordPress. Beneath the surface however, almost everything has changed. All three platforms have grown up and transformed into something unique.
WordPress has outgrown its blogging roots and become the dominant content management system and website building software on the web. It’s largely considered the platform of “serious” bloggers and website owners. Blogger (a free Google add-on service) has remained focused strictly on facilitating the act of blogging. It continues to target a general audience who wants a free and extremely easy way to publish blog posts. One that requires the bare minimum of technical know-how. As a result, it remains popular with that audience. Tumblr, on the other hand, has had a more interesting journey.