Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a logo isn’t a brand. It’s very true that a brand is much more than a visual icon or graphic, there are many more aspects to it for sure. But let’s leave those aside for a moment and concentrate on the logo.
A brand doesn’t need ONE logo, it needs a team of logos working together as a whole. In this article, we’ll take a look at why a brand needs logo variations, what those look like and how to achieve them.