Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every single time you use your logo – or a variation of if – it has to be consistent, crisp and recognizable.
When you know the different logo dimensions and sizes you’ll need from the start, it’ll be a lot easier to add it to your website – and to your social media, print products and all other brand collateral.