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What is Search Intent? A Guide to Answering Your Visitors’ Questions

What is Search Intent? A Guide to Answering Your Visitors’ Questions

You already know that you have to use keywords in your content in order to optimize it for search engines. But how do you optimize your site for why the user is searching, not just what they’re searching for? Search intent is the difference between being able to give the user an answer to whatever their specific question is and missing the mark by just throwing around vague keywords.

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