Email marketers are split over single opt-in or double opt-in strategies. The debate largely centers around short-term goals vs. long-term goals—admittingly an oversimplification—but there are certain things you should consider. But, when it comes to email marketing, the benefits of double opt-in are clear. We’ll go over what you need to know about double opt-in vs single opt-in as well as some key double opt-in strategies.
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