Bounce rate. Two words that strike fear into website admins everywhere. The idea that people come to your site, glance at your content, and then leave without interacting is everyone’s worst-case scenario. You can’t control people leaving your site. Eventually, everyone will leave. But there’s a different in your exit rate (which is unavoidable) and bounce rate (which you can do some things to manage). Let’s break down the concept and dig into how you can keep bounce rate low and conversions high.
What is Bounce Rate, Why is it Important, and How Can You Lower It?
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