Images help to make your website engaging and visually appealing. However, if you don’t optimize images with alternative text (also referred to as “alt text” or “alt tags”), you’ll miss a key opportunity to improve the user experience and accessibility of your site.
To use them properly, it’s important to first understand what alt tags are. In this post, we’ll discuss what alt tags are and why they’re used. We’ll also explain how to add alt tags to images in WordPress, and introduce some best practices for doing so.