Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example. But that’s just basic, single-keyword SEO. However, you can drum up even more traffic, more engagement, and more conversions by including long-tail keywords in your post or pages, too, that will attract secondary and tertiary audiences.
What are Long-Tail Keywords? A Simple Guide for SEO
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