When you build and maintain a positive brand image, more customers are likely to buy your product. Consistency breeds trust, which results in better customer sentiment, which can raise your reputation – it’s cyclical. On the flip side, even something as seemingly inconsequential as one negative article can cause a company to lose 22% of its customers. That’s from one article, and it’s a good example of how imperative reputation management is.
Today, reputation management begins online. This is where consumers go to leave reviews and read reviews, and all of that information can travel fast. There are a number of factors that go into reputation management, including Google rank, PR, review websites and social media presence.