It’s inevitable that your business will have to deal with a crisis at some point. And while your company may be able to keep a lot of crises at bay, when outside or uncontrollable factors come into play, you’ll have to think on your feet. Situational crisis communication theory and crisis management plans will guide you in the right direction.
First things first: don’t panic. Stay calm. You have a plan for this (or you will when you’re done reading this article).
How your company handles a crisis is oftentimes more important than the crisis itself. The crisis will eventually end. What will last will be your reputation and how you responded to the situation.
