480-595-0065
foster@unleash.com
Pros and Cons of Using Price Skimming For Your Next Product Launch

Pros and Cons of Using Price Skimming For Your Next Product Launch

Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time.

The “skimming” refers to skimming off of customers willing to meet a specific price point. Once a customer segment is satisfied/saturated, that segment is “skimmed” off. The price is reduced, and the next segment of buyers is revealed.

In this article we will:

  • Review pros and cons of using price skimming as a strategy
  • Examine real-world examples of this strategy
  • Explore businesses best or least suited to this type of business model
Disclosure: Some of the links on this page are “affiliate links.” This means if you click on the link and purchase an item, we will receive an affiliate commission.
Build Divi WordPress Site
WordPress Site Care
Divi Tools
Web Design Solutions Unleashed Logo