A decade ago, keywords were the biggest and best way to boost your website’s search rankings. You could make sure that search engines knew what your content was about by simply using the same phrases (or similar phrases) over and over again. Times have changed, and Google now prioritizes the user’s experience on your site as much as, if not more than, the usefulness and thoroughness of your content. And maybe the most important factor of that user experience (UX) to SEO is page speed. Making sure that your site loads its content and interactive features as quickly as possible is a surefire way to improve your search rankings and optimize your site for Google’s ever-changing algorithms.
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