As a website owner, the importance of speed optimization is crucial. Fast-loading webpages improves the user experience, increases page views, and helps with WordPress SEO. It’s important to note that the average human attention span hovers around 7 seconds, so if potential customers have to wait too long to view your page, your bounce rate will go through the roof.
Additionally, search engines penalize sites for loading slowly by pushing them down in search engine ranking pages (SERPs) results, which results in lower traffic for poorly performing websites. On the other hand, a fast-loading webpage retains user interest and can boost conversion rates. In this post, we’ll examine one company, NitroPack, that touts automatic speed optimization. We’ll discuss its features, pricing, and pros and cons.