Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound marketing.
Mobile inbound marketing is the practice of leveraging mobile optimization across all online platforms. It engages audiences using their mobile devices. When your online business presence is fully mobile-friendly, you’ll have lower bounce rates, higher engagement, and higher conversion rates as a result.
Now, more than ever, people are using smartphones to communicate, surf the web, and conduct business. That number is only going to continue increasing. If you want to reach your audience and convert new followers in the process, making your brand completely mobile-friendly is essential.
Want to know how to build your mobile inbound marketing strategy? Read on.