Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google Analytics, providing an opt-out link is a move in the right direction.
In this article, we’re going to break down why enabling your users to have control over their data is in your best interest. Then we’ll teach you how to set up a Google Analytics opt-out link and test it in three steps.