WordPress makes up 1/3 of websites on the internet today. But many of them don’t appear as WordPress to the users or the public. Why? Because of a practice called white labeling. White labeling is when you remove all the branding of one product in place of another. For example, your login pages and dashboard (and others) will be decorated with your own logo, company name, and media. You will still be using WordPress and gaining all its power and utility, but it won’t appear as default WP to your users or visitors. You can even have customized widgets and messaging within traditionally WordPress-labeled areas.
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