While most people spend their time thinking about the “what” or “how” behind their daily activities and choices, you know that asking “why” is the key to finding motivation and achieving success. Without knowing why you’re doing something in your life or work, it’s practically impossible to do it to the best of your ability. Clifton StrengthsFinder, which has been officially rebranded to CliftonStrengths, is a strengths assessment test that evaluates how you act when you’re at your best. It’s beneficial for individuals who want to know why they’ve succeeded or failed in the past, and it’s also useful for employers and team leaders who want to capitalize on everyone’s natural abilities.
The idea behind the test started with Donald O. Clifton and Paula Nelson’s book Soar With Your Strengths: A Simple Yet Revolutionary Philosophy of Business and Management, which was published in the 90s. A few years later, the book led to the creation of StrengthsFinder, which Clifton developed with a team of scientists and Tom Rath, his grandson. The assessment can be taken online, but it’s also explained in the book StrengthsFinder 2.0 by Rath.
