Live video has never been more accessible. Audiences are growing used to watching candid streams of their favorite brands and content creators. That makes the pressure mount to provide real-time interaction, entertainment, and information. Despite it seeming as though there is a large barrier to entry, jumping into livestreaming is relatively easy–and cheap! While there are premium livestreaming suites and apps out there, OBS Studio is totally free and open-source. It is powerful enough to get you in front of an audience without a ton of hoops you have to jump through.
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