Heatmaps can be extremely useful tools. They enable you to track user behavior on your website, in ways that mere numbers often have a hard time representing. With a heatmap, you can visualize your visitors’ journey through your content. This enables you to quickly identify pain points, so you can improve their experience.
Although WordPress doesn’t offer heatmap functionality out of the box, you can easily add it to your website using plugins. In this article, we’ll dig deeper into how heatmaps work, why you should be using one, and what your options are as a WordPress user.