You put a lot of time into creating high-quality content. If your website attracts international visitors, though, they may not be able to decipher that content. Translation tools can help you connect with the broadest audience possible by automatically turning your content into a different, preferred language.
According to Statista, the most common language used online is English, but that only makes up about one-quarter of users. The rest are communicating in Chinese, Spanish, Arabic and Portuguese, among other languages. Interestingly, though, more than half of all websites are in English. Since international audiences can’t always read website content, making your site bilingual will help it compete.