Retargeting abandoned carts is an effective marketing technique that incentivizes customers to buy the items they abandoned after adding them to their cart on your website. One effective strategy for bringing those customers back to finish the purchase is to offer a discount on the items they intended to buy. The tricky part is to offer those discounts only to users who have abandoned their carts.
Divi’s condition options include display conditions that allow you to show or hide content based on a user’s WooCommerce cart content and page visits. This condition combo makes it possible to retarget those users who have abandoned their carts with a discount or promo popup.
In this tutorial, we are going to show you how to retarget abandoned carts by creating a smart promo popup that shows on a landing page only if the user has items in their cart and has visited the checkout page.