Driving engagement and brand loyalty through your WordPress website can be tricky. One of the best ways to stay connected with users is for them to sign up for accounts with your site. However, many visitors may feel this task is a hassle, especially if it requires them to generate and later remember a new, secure password. One way to circumvent this problem is offer Facebook login functionality.
By making it easier for visitors to create accounts and access your site, you can indirectly encourage engagement while making life easier for your users at the same time. In this article, we’ll show you exactly how to set up a Facebook login button on your WordPress site.