Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand.
With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has made it easier to shop through their app via Buyable Pins. When it comes to advertising your products or services on Pinterest, now is an excellent time to get started.