Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a brick-and-mortar location to do business.
Drawing boundaries around your marketing reach can help your business draw in the right people. As a result, it helps you avoid ad spend on those who are unlikely to shop with you or purchase your services. Let’s look at what geofencing marketing is, how it works, and how to get started using it for your business.