Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all these objectives.
Users on the platform tend to share posts with texts and media, including images and videos. Likewise, brands leverage the same media to advertise to their audiences. A wide variety of people are active on Facebook. Its users are mostly individuals over 18, with the majority of these users ranging from ages 25 to 34.
