Most referrals for freelance work come by word of mouth. In fact, freelance word-of-mouth referral is the most effective way to build a client rotation that stands the test of time.
The numbers don’t lie: a recent survey featured in the Harvard Business Review revealed that solopreneurs making $100,000 or more per year get 84% of their work through word-of-mouth. In another survey, 90% of freelancers reported word of mouth as their top source of work.
Prospects trust word-of-mouth referrals because they come from people they trust. When you build strong client and colleague relationships in your industry, you establish a built-in trust that will carry forward to your new referral clients.