When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns.
If you don’t know who you’re addressing, you will inevitably have an unclear marketing strategy. You’ll also struggle to refine and maintain a consistent brand voice and tone. As a result, you’ll struggle to build brand awareness and get your content, products, and services seen.
So what is a target audience, and how do you find it?