Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last millisecond you can from your site. One particular way to do that with WordPress sites is GZIP. The absolute best way to make things load faster is to make them smaller. Right? And that’s just what GZIP does. We’re going to show you how to enable it and make sure your page is blazing fast, even if you already have image compression and other settings set up and optimized.
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