The path to success is paved with obstacles. Knowing what your business’ strengths and weaknesses are is key to sorting those roadblocks out efficiently.
The goal of a Strengths Weaknesses Opportunities Threats (SWOT) analysis is to give you better insights into your brand. With that information, you’ll be ready to tackle a wide range of obstacles. In this article, we’ll break down how this technique can benefit your business and then go over the four steps to executing it, including examples.